Frank Klesitz introduces Kelly Cook, a real estate agent in Phoenix, highlighting their shared history at the University of Nebraska. Kelly discusses his shift from a competitive mindset to emphasizing relationships in business. He credits his YouTube channel, "Everything Phoenix by Kelly Cook," for generating 7 to 10 leads per month, primarily from people relocating to Phoenix. Kelly emphasizes the importance of consistency and quality in video creation. Frank and Kelly discuss the potential for a Vyral Marketing course. Kelly also expresses interest in learning effective recruiting strategies for motivated agents and optimizing the use of virtual assistants.

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