Mark Rickert, a top agent in the Santa Fe market, plans to attend a mastermind event in San Diego to learn from Frank Klesitz and other industry peers. Mark's business focuses on exceptional service delivery and relationship building, which has led to high levels of repeat and referral business. He emphasizes the importance of playbooks and a customer-centric approach inspired by "The New Gold Standard" by Joseph Michelli. Mark is also interested in improving team culture and hiring practices, considering a non-recoverable sales draw for new agents to provide more stability. Frank suggests enhancing one-on-one meetings and using a "start, stop, keep" conversation framework.

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