Natasha Sideris prioritizes longevity over virality. In this episode of (C) Suite Talks, the founder and CEO of Tashas Group reflects on building restaurants rooted in meaning: places designed for connection, consistency, and care, offering good food for any mood. In just over 15 minutes, she shares why repetition creates excellence, how culture beats strategy in hospitality, and what it takes to build brands that feel as relevant 20 years later as they did on day one across the UAE and beyond.

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