Episode Synopsis "007: Using Pitch Provocations to poke the market - Part 1"

Many founders think “figure out how to build it, then figure out how to market it” but in our experience, it’s much more effective to move the “figure out how to market it” and do that right away. What founders who do this find is that they quickly get much clearer about what to build (and what not to build) too. And one of the fastest ways we’ve found to do this is using Pitch Provocations as parallel safe to fail probes. Today, we talk about why and how.

Listen "007: Using Pitch Provocations to poke the market - Part 1"

More episodes of the podcast Trigger Strategy

• 012: Psychological safety is an emergent property
• 011: Make stand ups useful with coherent pitches
• 010: Rules, norms, heuristics and a stacking block toy
• 009: Using Pitch Provocations to poke the market - Part 3
• 008: Using Pitch Provocations to poke the market - Part 2
• 007: Using Pitch Provocations to poke the market - Part 1
• 006: OKRs, moon landings and oil fires
• 005: The bucket of features problem
• 004: Beans, noses, elephants and startups
• 003: Startups, assumptions and coaching
• Why your stakeholders will only ever know it when they see it
• What ‘The Control Heuristic’ means for design research