ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why your stakeholders will only ever know it when they see it"
Episode Synopsis
In school, and in countless articles, we’re shown a way that design and copy “should” work. Not only does this not match the way design and copy actually work, it’s built on false underpinnings. In this episode, we explore this common frustration and consider what designers and copywriters might practically do about it.
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