Episode Synopsis "Why your stakeholders will only ever know it when they see it"

In school, and in countless articles, we’re shown a way that design and copy “should” work. Not only does this not match the way design and copy actually work, it’s built on false underpinnings. In this episode, we explore this common frustration and consider what designers and copywriters might practically do about it.

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• 008: Using Pitch Provocations to poke the market - Part 2
• 007: Using Pitch Provocations to poke the market - Part 1
• 006: OKRs, moon landings and oil fires
• 005: The bucket of features problem
• 004: Beans, noses, elephants and startups
• 003: Startups, assumptions and coaching
• Why your stakeholders will only ever know it when they see it
• What ‘The Control Heuristic’ means for design research