The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing and engagement, and data & analytics. Rob brings his knowledge and expertise to focus on the news, technology, process and overall business impact driven by smart revenue growth management across all of the consumer shopping and purchase channels.

Latest episodes of the podcast TradeScope Podcast with Rob Hand

• The Cost of TPx
• Why I Wrote The Book
• The Book of TPx
• Change Management in Modern Trade Channel Promotions
• Those "Other" Industries
• Promo Resilience in a Post-COVID-19 World
• Channel Incentives - The Key Differentiator
• Artificial Optimization
• Indominus REX. Retail Execution in the Digital World
• Modern Revenue Growth Management
• Data, Data, Data. The Secret Sauce of Success
• Trade Promotion Finally Hits the Big Time!