Rose Bentley is the Group Director of Clients and strategy at Propeller Group. They use a combination of  Earned PR, Owned Content, Business Development and Planned Events to help their clients grow by reaching and engaging with the people who matter. Prior to this, she was Global head of Reputation for Wolff Olins for over 10 years, a global brand consultancy. Rose builds senior networks and partnerships for CEOs and other senior leaders across Europe, the US, The Middle East and India. She has also been a TV presenter, journalist and was a finalist on Masterchef.We discuss:What CEOs are trying to achieve by becoming more influentialHow the best leaders grow their influence and build a reputationWhat will define the next generation of great company leaders The reason why influence is not just about fame,  but also consideration

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