Episode Synopsis "Ep 7: Rebuilding the model: customers, conservation and keeping farmers in business"

We’re pressuring farmers to solve complex challenges like water quality, but are we missing the bigger picture? What about the fundamentals around our food system model – the unpaid true cost of food, disconnected customers and the lack of incentives that support lighter farming. Through the Taupo Beef brand, Mike & Sharon Barton are rebuilding the model on a foundation of transparency, conservation advocacy and fair prices for farmers. Their B2B and B2C brand proves that it’s possible to farm within limits, earn a living and bring people along for the journey.

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More episodes of the podcast The Why We Grow Show

• Ep 7: Rebuilding the model: customers, conservation and keeping farmers in business
• Ep 6: Millennials: Missing in Action
• Ep 5: Food: The Healer
• Ep 4: The Vegans are coming
• Ep 3: Back to the future: The diversified farm
• Ep 2: With nature on our side: regenerative farming in New Zealand
• Ep 1: The rhythm of food