In this episode of the SpotOn Spotlight, we dive into the world of marketing metrics and strategy alignment with Amy Connor, CEO of CMO-OnLoan. With a rich background that spans over two decades in marketing leadership, Amy has honed her expertise at top companies like Procter & Gamble and Luxottica before founding CMO-OnLoan in 2016. Her passion lies in helping businesses think and act with agility while achieving measurable growth.Join us as we explore the essentials of "Measuring Your Marketing: Aligning Strategies with Business Goals." Amy shares her insights on determining the right metrics for each stage of the marketing funnel, the challenges of measuring ROI in complex marketing landscapes, and the importance of aligning your marketing efforts with your overall business objectives. Whether you are a seasoned marketing professional or a business leader looking to refine your approach, this episode offers actionable strategies and expert advice to help you drive meaningful results.Learn from a marketing veteran who has helped countless businesses turn data into growth. Don't miss this chance to transform your marketing measurement approach and align your strategy with success!

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