Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, I dive into the critical topic of marketing your business during the off-season. With over two decades of experience as an award-winning marketer, I emphasize how important it is to stay relevant year-round, especially for businesses that depend on seasonal sales. I encourage you to identify your specific off-peak periods based on your industry—whether you're in tourism, back-to-school supplies, or holiday retail. I also talk about the challenges of relying on social media for marketing, comparing it to building a business on crown land, where changes are out of your control.Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps:00:00:00 - Introduction00:00:21 - Social Media as Crown Land00:00:42 - Welcome to The Marketing Factory00:01:03 - Marketing in the Off-Season00:01:25 - Identifying Your Industry's Off-Season00:02:07 - Rule 1: Define Off-Season for Your Audience00:03:00 - Christmas Shop Example00:04:03 - People are Creatures of Habit00:05:10 - Gym Membership Trends00:07:17 - Marketing Help Offer

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