Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy dives into the dynamic relationship between traditional and digital marketing. With over two decades of experience, Marissa challenges the common misconceptions that traditional marketing is dead and explores how both strategies can work together to maximize reach, resonance, and return on investment. She breaks down the distinct roles each type of marketing plays and offers practical insights for CMOs, marketing managers, and business owners looking to optimize their marketing budgets. Join Marissa for a lively discussion that combines clarity with actionable strategies, all served with a touch of humor.It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:00:31 - Traditional vs. Digital Marketing Overview00:01:03 - The Role of Traditional Marketing00:01:46 - Traditional Marketing Channels00:02:19 - Benefits and Challenges of Traditional Marketing00:03:02 - Insider Tips for Traditional Marketing00:04:27 - Marketing Help and Support00:04:48 - Introduction to Digital Marketing00:05:10 - Benefits and Challenges of Digital Marketing00:06:04 - Integrating Traditional and Digital Marketing00:06:56 - Choosing the Right Marketing Channel00:07:28 - Budgeting and Testing Strategies

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