Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy dives into the fascinating world of viral marketing and the role of employees as influencers. She discusses innovative strategies, such as the unique campaign involving coffee mugs hidden across Croatia, which demonstrates how brands can engage customers creatively. Marisa also poses an important question about whether employees who appear in promotional content should receive additional compensation for their influencer-like roles. Listeners are encouraged to explore the wild west of the internet and learn how to create impactful marketing campaigns that resonate with audiences.It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:15 - The Role of Employees as Influencers00:04:39 - Janine Ellis on Maintaining a Trendy Brand00:08:12 - The Rise of the Experience Economy00:11:25 - Nescafe's Innovative Mug Lock Campaign00:14:28 - Heinz Ketchup: Drawing Brand Recognition

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