Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy delves into the complexities of franchise marketing and the pitfalls of one-size-fits-all strategies. With over two decades of experience, Marissa highlights the critical misalignment often seen between franchisors and franchisees, which can lead to marketing failures. She emphasizes that successful scaling requires more than just a polished brand; it demands tailored approaches that resonate with local markets. It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:00:01 - The Pitfalls of One-Size-Fits-All Marketing00:01:48 - The Franchise Tightrope: Balancing Consistency and Flexibility00:03:13 - The One-Size-Fits-All Trap00:04:18 - The Importance of Communication00:05:01 - Internal Marketing: Training and Education00:06:26 - Key Strategies for Successful Franchising00:07:50 - Bridging the Gap Between Franchisors and Franchisees00:09:15 - Empowering Franchise Locations for Marketing Success

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