Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy dives into the critical importance of accountability in marketing. With over two decades of experience, Marissa emphasizes that marketing should not just be about creative flair but must also yield measurable results tied to revenue, leads, and brand positioning. She outlines the common pitfalls that lead to wasted marketing dollars, urging CEOs to seek clarity and actionable insights from their marketing teams. Listeners will learn how to identify when marketing efforts are falling flat and discover key questions to ask before approving campaigns.It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:03 - Identifying Wasted Marketing Spend00:02:07 - Common Marketing Pitfalls00:03:12 - Key Questions for CEOs to Ask00:04:27 - Red Flags Indicating Budget Leakage00:05:30 - Tough Questions for Marketing Approval00:06:44 - The Hidden Cost of Wasted Marketing00:07:49 - Implementing Strategic Marketing Practices00:09:05 - Setting Clear Objectives and KPIs00:10:08 - Case Study: Turning Around a Failed Campaign00:11:12 - Final Takeaways for CEOs

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