Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy explores how to effectively market Bailey Nelson in a competitive landscape dominated by strong competitors like Specsavers. She emphasizes the importance of structure, alignment, and clarity in marketing strategies, particularly across multiple locations. Marisa discusses the need for consistency in brand tone, social presence, and in-store experience while empowering local teams with centralized assets and clear frameworks. She highlights the power of simplicity in marketing, using the memorable phrase "Should have gone to Specsavers" as an example of effective messaging.It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:02 - The Power of Simplicity in Marketing00:01:47 - Challenges Faced by Multi-Location Brands00:02:39 - Learning from Specsavers' Marketing Strategy00:04:36 - Competing with Strong Marketing Campaigns00:05:08 - Five Marketing Ideas for Bailey Nelson00:06:12 - Find Your Frame Personality Quiz00:06:33 - Style Squad Challenges00:07:04 - Frames for Every Occasion00:07:36 - The Perfect Pair Referral Program00:08:20 - Seasonal and Event-Driven Pop-Ups00:09:24 - Principles of Execution in Marketing

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