Episode Synopsis "THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?"

Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hearback from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want? GUESTS: Luke Shaw, head of e-commerce at Sigma HealthcareHost: Andrew Birmingham  See omnystudio.com/listener for privacy information.

Listen "THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?"

More episodes of the podcast The Experience Effect Podcast

• THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand
• THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?
• THE EXPERIENCE EFFECT - EP 4 - Why Employees matter most in the Experience Economy
• THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1
• THE EXPERIENCE EFFECT - EP 2 - The Age of the Customer
• THE EXPERIENCE EFFECT - EP 1 - The Neuroscience of Decision Making