Episode Synopsis "THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1"

Chobani yogurt launched in 2005 and within three years it was the topselling brand in the country. On this episode we talk to Maria Voronina, the marketing manager, innovation and new platforms at Chobani Australia, about their success embedding experience management into every part of the business. GUESTS: Maria Voronina, Marketing Manager, Innovation & New Platforms,Chobani AustraliaHost: Andrew BirminghamSee omnystudio.com/listener for privacy information.

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More episodes of the podcast The Experience Effect Podcast

• THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand
• THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?
• THE EXPERIENCE EFFECT - EP 4 - Why Employees matter most in the Experience Economy
• THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1
• THE EXPERIENCE EFFECT - EP 2 - The Age of the Customer
• THE EXPERIENCE EFFECT - EP 1 - The Neuroscience of Decision Making