Episode Synopsis "THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand"

When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliable organisation — was key to his success. GUESTS: Simon McKee, Deputy Commissioner, Queensland State TreasuryHost: Andrew BirminghamSee omnystudio.com/listener for privacy information.

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More episodes of the podcast The Experience Effect Podcast

• THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand
• THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?
• THE EXPERIENCE EFFECT - EP 4 - Why Employees matter most in the Experience Economy
• THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1
• THE EXPERIENCE EFFECT - EP 2 - The Age of the Customer
• THE EXPERIENCE EFFECT - EP 1 - The Neuroscience of Decision Making