Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:If you're struggling with messaging, this video is for you.Understanding what your audience truly wants is crucial.Many coaches project their own needs onto their audience.The journey of self-discovery is essential for effective coaching.Meeting your audience where they are is key to connection.The 'curse of knowledge' can hold coaches back.Selling before building is a common mistake.Fear can be a sign of what to lean into.Finding your Ikigai is a process, not an overnight success.Building genuine connections leads to influence and authority.Sound bites:"This video is for you.""What do they want?""Sell before building."Time stamps:00:00 Struggling Coaches: Finding Your Voice03:36 The Journey of Self-Discovery07:12 Meeting Your Audience Where They're At10:10 The Courage to Sell Before Building10:55 Building Connections for Influence and Authority

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