Connect with Joel here:⁠https://www.instagram.com/coach.joel.burgess/⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠https://www.youtube.com/@coach.joel.burgess⁠Key takeaways:Every business is a pyramid scheme to some degree, with someone at the top creating the most value.There are ethical and unethical pyramid schemes, and it's important to distinguish between them.The business coaching industry is highly saturated and requires high-quality marketing and nuanced approaches.Business coaches make money because they are passionate about business and can have a greater impact in that field.Sell your audience what they want and give them what they need to meet their needs and grow your business.Approach business with a beginner's mindset and drop skepticism to learn and apply universal marketing truths.Sound bites:"Am I running a pyramid scheme? Yes. And no.""Marketing truths are true for any market.""If I could help one coach, they could then go and help a hundred."Time stamps:00:00 Understanding Pyramid Schemes and Business Coaching03:46 The Journey from Mindset Coach to Business Coach07:21 Challenges and Misconceptions in the Business Coaching Industry10:13 The Importance of Understanding the Market and Meeting the Audience11:12 Sell What They Want, Give Them What They Need

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