ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 16: Why website personalization is the must-have to go from ABM to ABX"
Episode Synopsis
Kirsty and Jon Clarke from leading marketing agency, Transmission, discuss the need to shift from traditional Account Based Marketing into a more focused Account Based Experience strategy.In this episode you'll learn:The need to shift from traditional ABM into a focussed ABX strategy. Why we need to focus on the complete customer journey and experience to drive revenue for our organizations. What is at stake for businesses that don’t invest in personalizationHow to reach the utopian LTV CAC of 3:1
More episodes of the podcast The B2B Conversion Podcast
Episode 19: The power of community in CRO
26/09/2024
Episode 9: Getting personal on your website
23/08/2023
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