Episode 17: Is digital experience optimization the new CRO?

The B2B Conversion Podcast
26/07/2024 43 min
Episode 17: Is digital experience optimization the new CRO?

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Episode Synopsis

In this episode, Kirsty Dawe is joined by Natalie Thomas, Director of Strategy at The Good. They discuss why digital experience optimization is the new CRO and why every part of the journey is equally important. Plus how to understand what conversion rates are in your control and what aren't, and why it's important to compare practices with other brands.

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Episode 15: The skills B2B marketers need to be successful in CRO 23/05/2024
Episode 14: Why you'll fail if you don't play the long game 24/04/2024
Episode 13: How to get technically prepared for CRO 20/03/2024
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Episode 10: Why CRO is the missing piece to your PPC strategy 06/12/2023
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