Episode 9: Getting personal on your website

The B2B Conversion Podcast
23/08/2023 33 min Temporada 1 Episodio 9
Episode 9: Getting personal on your website

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Episode Synopsis

In this episode, Kirsty Dawe is joined by Mia Rodgers, from Acumatica, to discuss the power of using the right language across your website, how to drive a culture of experimentation, how to nail your value proposition, and she also shares some quick wins so you can get started on your own journey. 

More episodes of the podcast The B2B Conversion Podcast

Episode 19: The power of community in CRO 26/09/2024
Episode 18: How copywriting can make (or break) your conversion metrics 06/09/2024
Episode 17: Is digital experience optimization the new CRO? 26/07/2024
Episode 16: Why website personalization is the must-have to go from ABM to ABX 26/06/2024
Episode 15: The skills B2B marketers need to be successful in CRO 23/05/2024
Episode 14: Why you'll fail if you don't play the long game 24/04/2024
Episode 13: How to get technically prepared for CRO 20/03/2024
Episode 12: Tools and techniques to get buy-in for your CRO strategy 26/02/2024
Episode 11: How to get tactical with your experimentation strategy 24/01/2024
Episode 10: Why CRO is the missing piece to your PPC strategy 06/12/2023
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