Episode Synopsis "6: The audience technology you should be using"

CRM is overlooked by many in the industry but should always play a key part in all areas of your marketing. If the appropriate customer data is collected, when applied correctly, a CRM can significantly improve the effectiveness of your campaigns. In this episode, we discuss which tech to use and how to utilise it best.

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More episodes of the podcast The Audience Marketing Show

• 28: What happens to your business if Social Media vanished?
• 27: Predictions for the 2021 marketing landscape
• 26: How to drive leads using LinkedIn Ads
• 25: How brands can turn 1st time purchasers into lifelong customers post-Black Friday?
• 24: Understanding your opportunities with Direct Mail
• 23: The BIG debate: Agency vs Inhouse
• 22: Remarketing or Retargeting? Understanding the value
• 21: Are brands doing enough to retain their customers?
• 20: Working 24/7: Marketing Automation
• 19: Search Automation in Google Ads
• 18: Preparing for Black Friday 2020
• 17: Lockdown catch ups | All things CRM
• 16: Lockdown with the PK Advertising team
• 15: Sigma Sports | The rise of cycling during a lockdown
• 14: Qured | How Covid-19 is changing the health sector
• 13: DJ Rossko | a music industry on lockdown
• 12: Tutorbloc | How Covid-19 has changed the education system
• 11: Prévu | Focusing on your customers during a crisis
• 10: Marketing to niche audiences | Special guest Jack from Waldo
• 9: Getting closer to your data | Special guest Russell from Ringside
• 8: Ask Us Anything
• 7: The missed opportunities we see
• 6: The audience technology you should be using
• 5: Customers are for life not just Black Friday
• 4: Winning customers in a HYPER competitive world
• 3: The perks and perils of personalisation
• 2: Say NO to junk marketing!
• 1: The importance of knowing your audience
• Introduction to the show