Episode Synopsis "1: The importance of knowing your audience"

Marketing is much more than data and keywords. Despite being in an information-centred world, it is ultimately about humans; knowing your audience and targeting them will guarantee better results. But why is knowing your audience important and how can it be done effectively?

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More episodes of the podcast The Audience Marketing Show

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• 10: Marketing to niche audiences | Special guest Jack from Waldo
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• 8: Ask Us Anything
• 7: The missed opportunities we see
• 6: The audience technology you should be using
• 5: Customers are for life not just Black Friday
• 4: Winning customers in a HYPER competitive world
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• 2: Say NO to junk marketing!
• 1: The importance of knowing your audience
• Introduction to the show