Episode Synopsis "5: Customers are for life not just Black Friday"

Marketing is too acquisition-centred today, and customers often buy once from a brand and never engage with them again. Here, we discuss the importance of getting the balance right between prospecting and remarketing to establish loyal customer bases. This episode offers ideas on how to brush up on your remarketing, so that your customers are for life, not just for Black Friday.

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More episodes of the podcast The Audience Marketing Show

• 28: What happens to your business if Social Media vanished?
• 27: Predictions for the 2021 marketing landscape
• 26: How to drive leads using LinkedIn Ads
• 25: How brands can turn 1st time purchasers into lifelong customers post-Black Friday?
• 24: Understanding your opportunities with Direct Mail
• 23: The BIG debate: Agency vs Inhouse
• 22: Remarketing or Retargeting? Understanding the value
• 21: Are brands doing enough to retain their customers?
• 20: Working 24/7: Marketing Automation
• 19: Search Automation in Google Ads
• 18: Preparing for Black Friday 2020
• 17: Lockdown catch ups | All things CRM
• 16: Lockdown with the PK Advertising team
• 15: Sigma Sports | The rise of cycling during a lockdown
• 14: Qured | How Covid-19 is changing the health sector
• 13: DJ Rossko | a music industry on lockdown
• 12: Tutorbloc | How Covid-19 has changed the education system
• 11: Prévu | Focusing on your customers during a crisis
• 10: Marketing to niche audiences | Special guest Jack from Waldo
• 9: Getting closer to your data | Special guest Russell from Ringside
• 8: Ask Us Anything
• 7: The missed opportunities we see
• 6: The audience technology you should be using
• 5: Customers are for life not just Black Friday
• 4: Winning customers in a HYPER competitive world
• 3: The perks and perils of personalisation
• 2: Say NO to junk marketing!
• 1: The importance of knowing your audience
• Introduction to the show