Listen "Episode 10 Recruiting with Heart & Tech: Katie Cotton on Building the Future of Real Estate"
Episode Synopsis
In this energising episode, we sit down with Katie Cotton, a powerhouse in real estate recruitment and tech innovation. From her early days in roles ranging from Tupperware sales to law enforcement, Katie shares her unique path into real estate and how it led to founding Recruit RE — a purpose-built platform reshaping how agencies hire and grow their teams.Katie opens up about her leadership journey, her passion for people, and the creation of tools that empower both agents and businesses. With a refreshing take on VAs, tech development, and what makes a great real estate hire, this episode is packed with insight and personality — including hilarious icebreakers, heartfelt reflections, and one very unlucky cow named Dan.Whether you're an agency owner, recruiter, or agent looking to thrive in 2025 and beyond, Katie’s vision for smarter, values-driven recruitment will leave you inspired.🧭 Episode Breakdown00:00 – 02:00 | Intro & IcebreakersMeet Katie Cotton, visionary behind Recruit REHorse-mothering adventures & wild Google searches (yes, cows have best friends… maybe?)Fun questions: Napoleon in real estate? Duck-sized horses?02:01 – 06:00 | Real Estate Career & PhilosophyKatie’s unconventional path into real estateWhy “earning your stripes” is outdated adviceHiring for personality over skills — and why energy trumps experienceReal estate is teachable; passion isn't06:01 – 10:00 | The Recruit RE VisionRecruit Re explained: Think “SEEK for real estate”Smart-matching tech, Career Passport, and CPD trackingBuilt for the industry, by someone who understands itA practical tool, not just another recruiter platform10:01 – 14:00 | Tech Meets People: Building with VAs & DevelopersKatie’s VA team and global dev squadCommunication struggles, joke misfires, and mutual trustLessons from managing app builds and understanding integrationsWhy VAs don’t replace, but free up talent for higher-value work14:01 – 18:00 | Future Plans & Closing ThoughtsWhat's live now on Recruit RE (Career Passport)What’s launching next: employer/jobseeker functionalityThe mission: empowerment, accessibility, and human connectionWhere to find Recruit RE & why perfection isn’t the goal — progress is🎧 Available Now – 18 minutes of fresh insights, laughs, and real estate wisdom. Visit recruitre.com.au to learn more and sign up for early access.