Discover the secrets to mastering Conversion Rate Optimization (CRO) in this value-packed episode featuring David Mannheim, founder of User Conversion and Made With Intent, and author of The Person in Personalisation. David shares groundbreaking insights on:- Understanding user intent and optimising based on stages, not pages.- Why traditional metrics like conversion rate can mislead you—and what to focus on instead.- Building a scalable business through OKRs and aligning with client goals.- How Disney storytelling inspired David's approach to CRO and personalization.Whether you're an entrepreneur, marketer, or CRO enthusiast, this episode is packed with actionable strategies to help you scale your business and rethink optimization. Follow us on Spotify to stay updated on the latest episodes featuring industry leaders and game-changing insights. Don’t forget to rate and share if you find this episode valuable!To follow Davis journey, go to:Linkedin: https://www.linkedin.com/in/davidleemannheim/To keep learning about CRO tips and stay up to date with the latest trends, go to:Linkedin: https://www.linkedin.com/in/oliverkenyon/Twitter: https://x.com/oliverkenyonYoutube: https://www.youtube.com/@ConversionWiseTo follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

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