How To Build Multi-Million Dollar Marketing Agency (The Backend Truth)

31/10/2024 1h 4min
How To Build Multi-Million Dollar Marketing Agency (The Backend Truth)

Listen "How To Build Multi-Million Dollar Marketing Agency (The Backend Truth)"

Episode Synopsis

Discover how ConversionWise co-founder Andy Haskins transformed his biggest weakness into his superpower and built a leading CRO agency over 12 years. From his early days in lead generation to scaling a major Shopify optimisation agency, Andy shares the real, unfiltered journey of agency growth.Key Insights: The "10,000 Foot View" FrameworkHow to zoom out from daily problemsMaking decisions like Jeff Bezos: type 1 vs. type 2 decisionsConverting overthinking into strategic advantage Scaling & Operations Deep-DiveWhy you need to act before having perfect dataThe "100 reps" principle for finding your ideal clientHow to forecast growth without overcomplicatingAvoiding the "shiny object syndrome" that kills most agencies Team Building SecretsWhy "scrappy" can be better than perfectThe culture-first hiring approach that actually worksCreating systems without suffocating creativityBuilding foundations for new hires without restricting growth Advanced Agency StrategiesFinding the right metrics that actually matterBalancing fast thinking vs. deep analysisConverting Academy students into high-value clientsMaintaining strong margins while scalingFeaturing work with brands like Space Goods, Ali Abdaal, The Essence Vault, and My Sweet Smile.To follow Andy's journey, go to:Linkedin: https://www.linkedin.com/in/andy-haskins/To keep learning about CRO tips and stay up to date with the latest trends, go to:Linkedin: https://www.linkedin.com/in/oliverkenyon/Twitter: https://x.com/oliverkenyonYoutube: https://www.youtube.com/@ConversionWiseTo follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

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