Ever wonder how top CRO experts think about experimentation, user research, and building effective strategies?In this episode, we dive deep with Lori Cantwell, CRO Analyst at Codal and veteran CRO specialist.Here's a taste of what you'll learn:The unexpected journey from digital marketing intern to CRO expertWhy more people are flocking to the CRO industry (and how to break in)Common mistakes beginners make with data analysis and test interpretationHow to build a strategic CRO roadmap aligned with business goalsThe power of simplicity in testing (and when to go big)Strategies for getting stakeholder buy-in for user researchHow AI is changing the game for qualitative data analysisThe critical UX skills every CRO practitioner needsPlus, Lori shares insights on:Conducting unbiased user interviewsTurning research findings into actionable insightsThe future of CRO and experimentationTo follow Lori's journey and to keep learning from all the insights she shares, go to:Linkedin: https://www.linkedin.com/in/loric-letsbefriends/To keep learning about CRO tips and stay up to date with the latest trends, go to:Linkedin: https://www.linkedin.com/in/oliverkenyon/Twitter: https://x.com/oliverkenyonYoutube: https://www.youtube.com/@ConversionWiseTo follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

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