In this episode, Lucia Van Den Brink shares her expert strategies for improving CRO, from generating better test ideas to increasing testing velocity without sacrificing quality.She also discusses the importance of blending experience with a "beginner's mind" and how to leverage both customer and organizational insights for impactful results. Tune in for actionable tips to boost your CRO success!Key topics include:How to generate better test ideas and achieve more winnersThe difference between good and bad agencies in CROBalancing experience with a "beginner's mind" for innovationLeveraging both customer and organizational insights for better resultsSpeeding up testing velocity without compromising qualityAvoiding common data analysis pitfalls and distinguishing valuable insights from noiseTo follow Lucias journey, go to:Linkedin: https://www.linkedin.com/in/luciavandenbrinkTo follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/To keep learning about CRO tips and stay up to date with the latest trends, go to:Linkedin: https://www.linkedin.com/in/oliverkenyon/Twitter: https://x.com/oliverkenyonYoutube: https://www.youtube.com/@ConversionWise

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