We’re excited to have Will Laurenson, the dynamic founder of Customer Who Clicks and a seasoned CRO specialist, on the show.Will’s journey from startup to CRO experimentation is nothing short of fascinating. In this episode, Will talks about: ✅ The true essence of CRO (it’s more than just conversion rates!)✅ Why UX should be central to your product development✅ Strategies to supercharge your online store, even with a tight budget✅ Creating content that resonates with your customers’ needs✅ The role of AI in optimization and its future potential✅ Innovative methods for gathering customer insights, including audio surveys ✅ Plus, Will shares personal insights and his favorite historical figures whose strategies still inspire modern business.To follow Will's journey and to keep learning from all the insights he shares, go to:Linkedin: https://www.linkedin.com/in/willlaurenson/To keep learning about CRO tips and stay up to date with the latest trends, go to:Linkedin: https://www.linkedin.com/in/oliverkenyon/Twitter: https://x.com/oliverkenyonYoutube: https://www.youtube.com/@ConversionWiseTo follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

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