Episode Synopsis "Facebook Advertising Levels | Campaigns, Ad Sets, Ads"

There are three levels to a Facebook ad.    1. Ad Campaign Level  2. Ad Set Level  3. Ad level   At the ad campaign level, you'll choose the buying type, the advertising objective. The next level is ad sets. This level is where you can start testing your audiences. You can build lookalike ad sets, retargeting ad sets, email list ad sets. Each campaign can have several ad sets. Finally, the last level is the ad level. This is where you import the actual creative for ads. You can use multiple headlines, multiple captions, and even multiple images ad the ad level.

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More episodes of the podcast Social Media Management Class

• Lecture 9: Social Media in the Workplace
• Lecture 8: Influencer Marketing on Social Media
• Lecture 7: Social Media Ad Format
• Facebook Advertising Levels | Campaigns, Ad Sets, Ads
• Facebook Free Tools Explained: Business Suite, Business Manager, Ads Manger, Creator Studio
• Lecture 5: Follower Personas
• Lecture 4: Introduction to Social Media Analytics
• Lecture 3: SMART Goals, Social Media Objectives & SWOT analysis
• Lecture 2: Social Media Management Jobs