We've looked at social media advertising with a deep dive into the Facebook Ads Manager, but we can't finish this section of the semester without talking about the creative side of social media advertising.
There are some standard components of an ad you'll need to be familiar with when you start making advertising campaigns. Each platform will have nuances that a somewhat different but in general you will have a caption, headline, description, media and call to action and we'll cover each of those.

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