Listen "Lecture 5: Follower Personas"
Episode Synopsis
One of the key assets we're giving our clients this semester is a follower persona. A persona is a fictional representation of the real people who engage with your client's social media platform. This is more commonly referred to as a buyer persona in marketing circles, I've just adjusted the title to clarify these are personas specifically for social media platforms.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.