Lecture 5: Follower Personas

05/02/2021 19 min Temporada 1 Episodio 23

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Episode Synopsis

One of the key assets we're giving our clients this semester is a follower persona. A persona is a fictional representation of the real people who engage with your client's social media platform. This is more commonly referred to as a buyer persona in marketing circles, I've just adjusted the title to clarify these are personas specifically for social media platforms.