Episode Synopsis "Lecture 4: Introduction to Social Media Analytics "

In this lecture, we cover a variety of topics related to social media analytics. It serves as a primer for in-class discussions/workshops as we prepare to conduct an audit and research for our clients. 

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More episodes of the podcast Social Media Management Class

• Lecture 9: Social Media in the Workplace
• Lecture 8: Influencer Marketing on Social Media
• Lecture 7: Social Media Ad Format
• Facebook Advertising Levels | Campaigns, Ad Sets, Ads
• Facebook Free Tools Explained: Business Suite, Business Manager, Ads Manger, Creator Studio
• Lecture 5: Follower Personas
• Lecture 4: Introduction to Social Media Analytics
• Lecture 3: SMART Goals, Social Media Objectives & SWOT analysis
• Lecture 2: Social Media Management Jobs