Episode Synopsis "Aligning Sales Channels and Managing Channel Conflict with Georgia Pacific "

Featuring Shalin Shah, former Vice President of eCommerce and Marketing Strategy, Georgia Pacific and Jamus Driscoll, CEO, Elastic Path, this session will cover the following key points and more! Changing channels – the ‘ultimate buyer’ is now in charge Defining channel conflict – what is the source and impacts? Planning for and managing conflict – approaches to addressing Understanding the value chain for your products

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