Building an eCommerce Foundation with Keysight Technologies

14/10/2020 47 min Temporada 1 Episodio 2

Listen "Building an eCommerce Foundation with Keysight Technologies "

Episode Synopsis

Featuring Carl Daw, Program Manager at Keysight Technologies and John Bruno, former VP of Product Management, Elastic Path, this session will cover the following four key points and more!

The importance of establishing a future-proof foundation – including enabling emerging touchpoints
Putting the customer at the center
Following a thorough process: eCommerce platform requirements and selection, and key mistakes to avoid
The importance of organizational alignment