Episode Synopsis "Building an eCommerce Foundation with Keysight Technologies "

Featuring Carl Daw, Program Manager at Keysight Technologies and John Bruno, former VP of Product Management, Elastic Path, this session will cover the following four key points and more! The importance of establishing a future-proof foundation – including enabling emerging touchpoints Putting the customer at the center Following a thorough process: eCommerce platform requirements and selection, and key mistakes to avoid The importance of organizational alignment

Listen "Building an eCommerce Foundation with Keysight Technologies "

More episodes of the podcast Seize the Billion Dollar B2B eCommerce Opportunity

• Amazon Business: Confronting the Brutal Opportunity
• Our Digital Future with illumina
• Leveraging Digital Marketing with Big Ass Fans
• Aligning Sales Channels and Managing Channel Conflict with Georgia Pacific
• Organizational Evolution with Pella
• Revenue Drivers and Return on Investment with illumina
• Building an eCommerce Foundation with Keysight Technologies
• Leadership and Alignment with Johnstone Supply
• Creating a Successful Online User Experience with Cardinal Health