Screen Wars

Screen Wars

Por: Michael Beach
Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
51 episodios disponibles

Latest episodes of the podcast Screen Wars

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market 30/08/2023
50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere 23/08/2023
49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting 09/08/2023
48. Dallas Lawrence on The Future of Free Ad-Supported TV 02/08/2023
47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy 20/07/2023
46. CIMM’s Jon Watts on The Measurement Dilemma 28/06/2023
45. Frost Prioleau on Empowering Local Businesses with CTV 07/06/2023
44. Chris Wilson on Decoding Cross-Platform Video Measurement 17/05/2023
43. Michael Bologna on Unlocking the Power of CTV Advertising 04/05/2023
42. Steve Lanzano on TV Advertising in the Streaming Era 19/04/2023
41. Brian Wieser on the Dynamics of Media Buying 12/04/2023
40. Mike Shields on the Evolution of CTV 05/04/2023
39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement 23/03/2023
38. The Herald Group’s Todd Van Etten on Optimizing Media for Maximum Impact 17/03/2023
37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting 01/03/2023
36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented Market 17/02/2023
35. Madhive’s Joe Marino on TV Sellers’ Transition to Digital Video 08/02/2023
34. AdImpact CEO Kyle Roberts on What Marketers Can Learn From Political Advertising 01/02/2023
33. Julia Alexander on the Impact of Ad-Supported Streaming 13/07/2022
32. Hollywood Reporter’s Alex Weprin on the Future of Ads in Streaming 06/07/2022
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