39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement

Screen Wars
23/03/2023 25 min Episodio 39
39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement

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Episode Synopsis

Howard Shimmel, Chief Strategist at datafuelX, shares the challenges of measuring video across different platforms, the role of data and analytics in the industry, and the importance of a reliable and accurate panel for measurement. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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