41. Brian Wieser on the Dynamics of Media Buying

Screen Wars
12/04/2023 32 min Episodio 41
41. Brian Wieser on the Dynamics of Media Buying

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Episode Synopsis

Brian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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