46. CIMM’s Jon Watts on The Measurement Dilemma

Screen Wars
28/06/2023 37 min Episodio 46
46. CIMM’s Jon Watts on The Measurement Dilemma

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Episode Synopsis

Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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