38. The Herald Group’s Todd Van Etten on Optimizing Media for Maximum Impact

Screen Wars
17/03/2023 26 min Episodio 38
38. The Herald Group’s Todd Van Etten on Optimizing Media for Maximum Impact

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Episode Synopsis

Todd Van Etten, Chief Digital Strategist at Herald Group, shares the need for better tools to manage advertising campaigns and optimize media mix for maximum impact and provides insights into the challenges and opportunities of digital marketing in today's rapidly changing media landscape. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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