49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

Screen Wars
09/08/2023 35 min Episodio 50
49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

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Episode Synopsis

Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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