37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting

Screen Wars
01/03/2023 33 min Episodio 37
37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting

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Episode Synopsis

Sam Bloom, the CEO of Camelot Strategic Marketing and Media, discusses the impact of the pandemic on the advertising industry, the importance of agencies’ expertise in various disciplines, the complexities of delivery and measurement, and the need for simplification in the localized CTV world. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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