40. Mike Shields on the Evolution of CTV

Screen Wars
05/04/2023 23 min Episodio 40
40. Mike Shields on the Evolution of CTV

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Episode Synopsis

Mike Shields, CEO of Shields Strategic Consulting, joins Michael Beach to discuss the convergence of digital and linear advertising, the difficulties in delivering targeted ads, and the challenges surrounding ad frequency. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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