Angela Saunders is the CEO of Vorum, a company that provides digital workflow solutions worldwide for the design and manufacturing of custom prosthetics and orthotics. Started in 1989 by Angela's father, the company has seen big changes since Angela became CEO two years ago. She's not starting from scratch, though. Angela is taking the trust her father built over decades and strategically leveraging those trusted partnerships to scale the company. To learn about her journey and get inspiration for your own, check out this episode of the Sales Talk for CEOs podcast.During the episode, Angela and I talk about the trust that her father built with clinics, hospitals, and individuals throughout Vorum's 33-year history. When Angela stepped in as CEO, one of her first objectives was to define the core customer, so she explains how she did that and how she created a sales growth plan centered around this core customer. You'll also learn how Angela is coordinating a massive mindset shift in the business as they seek to scale through their relationships with trusted partnerships. Get all of this and more by listening to the episode now! Highlights2:10 Enabling a better patient experience7:15 Building a business based on trust11:33 Narrowing down the core customer16:28 A sales growth plan centered around the core customer21:52 A company-wide mindset shift33:31 Analyzing wins and losses35L41 Breaking free from silos Quote“We're all trying to work with each other to make something greater than what we could do as individuals.” Connect with Angela Saunders in the links below:Website: https://vorum.com/LinkedIn: https://www.linkedin.com/in/adrsaunders/ You can learn more about and connect with Alice Heiman in the links below:Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/ 

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