ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep172 Vibe Selling? Cut the Hype: What Really Drives Sales"
Episode Synopsis
Vibe selling. AI hype. New sales buzzwords. Alice Heiman isn’t buying it.In this candid solo episode, she calls out the noise and brings the focus back to what matters most for B2B CEOs: knowing your customer, building the right team, and aligning sales to how your buyers buy.Looking for clarity in a world of sales chaos? This episode is for you.Advice to CEOs: “Slow down and think deeply about how your buyers want to buy, then align your entire sales effort to that.”🤝 Connect with Alice:LinkedIn: https://www.linkedin.com/in/aliceheiman/ Website: https://aliceheiman.com
More episodes of the podcast Sales Talk for CEOs
Ep184 Cracking the Sales Code: How Ryan Reisert Built a System That Outsells Entire Teams
11/11/2025
Ep183 When Complex Deals Stall, It’s not What You Think with Brent Adamson & Karl Schmidt
04/11/2025
Ep178 How Brittany Trafis Rode the AI Wave to Reinvent the Agency Model (and Grow Sales Fast)
23/09/2025
In God we trust