Sumner Vanderhoof, CEO & Co‑Founder of Propensity, shares how he transformed an idea into a nimble, niche-focused account-based marketing platform. In just two years, Propensity achieved remarkable growth and retention by combining founder-led sales, month-to-month agreements, and an “opt‑in” SDR outreach model.His approach shifted the sales game, targeting only in-market buyers with verified contact data and it’s something any CEO can learn from, especially those navigating a crowded SaaS space.Key action items:Find a growing gap and own that nicheBuild trust first with opt-in engagementHire elite specialists for focused executionRapid Fire Recommendations:📖 Book: Being Wrong by Kathryn Schulz🎙 Podcast: Making Sense with Sam Harris🔗 Connect with Sumner Vanderhoof :LinkedIn: Sumner Vanderhoof  -  Propensity🔗 Connect with Alice Heiman: LinkedIn: Alice Heiman Website: aliceheiman.com

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