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Episode Synopsis "Michael Hansen, Cengage"
In this episode of “The Middle Market Transformative CEO,” Cengage CEO Michael Hansen talks about new business models, financial turnaround, and the impact of technology and artificial intelligence on the textbook industry. Along with hosts Joe Brusuelas and Robert Reiss, Hansen discusses how the company’s Chapter 11 bankruptcy process brought a period of stability, why it implemented a subscription business model, and how its data can transform the classroom and the workplace.
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